May 20, 2024

RuPaul’s Drag Race star fronts TapTrip’s new campaign

RuPaul’s Drag Race UK’s Divina de Campo has been revealed as the star of a bold new branding and marketing campaign by TapTrip.

The campaign, which calls on the travel industry to #daretobedifferent, launches TapTrip’s next generation omnichannel offering, which the company says “reflects the wants, needs and values of Millennial and Gen Z travellers”. 

“Our new creative clarifies our position within the travel market as a valued tech partner to travel management companies. We don’t sell direct to corporates, we provide TMCs with a business travel tool – which is neither overdeveloped nor overpriced – that helps them target, and cater for, the lucrative SME market and the Millennial and Gen Z travellers that work within it,” said TapTrip COO Neil Ruth. 

“Gen Z are the first truly digital natives and around three quarters of Gen Z and Millennials are mobile first – they do everything on their phones: shopping, dating, working, streaming entertainment, playing games and booking travel.

“Thanks to the likes of Netflix and Spotify, they – quite rightly – expect all service companies to deliver a fully omnichannel experience that recognises their preferences and provides a service perfectly tailored to them, and that’s where TapTrip comes in.” 

Ruth said travellers can use TapTrip to book and manage trips on the go, accessing live chat, Covid information, itineraries, tickets and bleisure plug-ins, which means they can book restaurants, concert tickets and other experiences.

“All of this leads to increased compliance, cost control and happy travellers – what’s not to love,” he added.

“Travel is not the industry it was 12 months ago and we have to question whether that’s entirely a bad thing. The pandemic has given us this brilliant opportunity to reset, wave goodbye to old school vanilla thinking, and be braver and bolder.

“We’ve seen brands like Travelport step up and elevate their marketing alongside the work we’re doing to disrupt the creative in travel. Our new branding is fresh and inclusive, representative and courageous. We are not box tickers – our video with Ms De Campo is the first step to proving that – TapTrip embraces everyone.”