Travelport has launched a “bold and distinct” new visual identity to reflect a transformation of the business.
The company unveiled the new look today and promised it will be followed soon by the launch of its next-generation platform.
The rebrand was overseen by CEO Greg Webb and Chief Marketing Officer, Jen Catto, who joined the company in September 2020.
“This is a holistic rebrand,” said Catto. “While we’ve kept the essence of what makes Travelport great, we’ve refined our vision, what we stand for, how we act, how we look and how we market our business.
“Most importantly, this is a new promise we’re making to our customers; we’ll work harder for you than anyone else to build a better, simpler and smarter future for travel retailing.”
CEO Greg Webb said the new brand reflects “who we’ve become, through our investments in the right people, products and technology and our vision for the future, as we get ready for a year of significant advances for Travelport”.
He added: “We’re proud to show it to the world today and are looking forward to following it up very soon with the launch our next-generation platform, which will change the game in travel retailing.”