Advantage Travel Partnership has welcomed NousTravel, a boutique, founder-led global travel management company, as its newest member.
NousTravel launched its UK and European business in March 2026, marking its first expansion outside the US where it was established by experienced travel industry leaders Barry Noskeau, Lee Thomas and Lisa Wheeler.
The UK and European operation is led by CEO Maria Baty, former owner of Topflight Travel Management and former Managing Director at Altour.
NousTravel specialises in high-touch travel services across media and entertainment, luxury leisure and corporate travel.
Baty said: “Joining Advantage was a straightforward decision for us and a natural partnership as we grow our presence across the UK and Europe. As a business built around experienced independent travel contractors, we needed a partner that truly understands and champions the independent sector which Advantage has been doing for more than 45 years.
“Their advisor-first approach, collective buying power and extensive supplier partnerships give our advisors the ability to compete at the highest level while maintaining the independence that defines their businesses.”
Andy Boorman, Head of Business Development, Global Business Travel, Advantage Travel Partnership, added: “We are delighted to welcome NousTravel to Advantage. Their focus on empowering independent professionals and delivering high-touch, specialist expertise perfectly aligns with our own ethos. As they continue to expand their footprint across the UK and Europe following their launch earlier this year, we look forward to providing them with the collective buying power, robust tools, and commercial support needed to help their network thrive.”
