May 18, 2024

Half of global travel buyers yet to implement NDC

The needle hasn’t moved much over the past six months when it comes to NDC implementation and readiness, according to the latest survey of buyers by the GBTA.

Results of the association’s April sentiment check found a deviation of only a few percentage points versus results from the GBTA’s October 2023 poll.

The latest survey found:

  • Just over half (51%) of buyers say they have not started to implement NDC, versus 50% in the October 2023 poll
  • 71% of respondents, the same percentage in October, acknowledge a need for more information and education about NDC 
  • A significant portion (45%) are still unsure if their travel management company is fully prepared, compared to 46% in the previous poll
  • Nearly half (42%, compared to 45% in October) of buyers feel airlines are rushing NDC implementation
  • A third (37%; versus 36% in the October poll) believe intermediaries should be ready to service NDC bookings 
  • North American buyers (49%) are more concerned about airlines’ pace compared to Europeans (29%). Conversely, Europeans (52%) are more likely to believe intermediaries should adapt faster than North Americans (30%).
  • 38% of suppliers report a smooth or mostly smooth rollout of NDC content distribution, but a significant portion (36%) encountered challenges
  • Only 10% (same as the October survey) report their program has implemented it with few (if any) problems while one-quarter (23%; 22% in October) say they have started to implement NDC but have had some problems doing so.
  • 60% of buyers haven’t budgeted for potential additional servicing costs associated with NDC bookings and have no plans to do so. Only 5% have allocated a budget for these potential costs. 

The findings were based on 815 responses received from travel buyers, suppliers and other industry professionals across North America, Europe, Latin America and Asia-Pacific for the poll fielded April 8-24, 2024.

The poll also asked travel professionals about their roles, salaries and work-life balance. See separate story.