Virgin Atlantic will suspend its London Heathrow to Austin service on January 7, blaming a persistent softening in corporate demand, specifically in the tech sector.
The service has been operating since May 2022.
Instead, Virgin Atlantic is ramping up its London Heathrow to Miami services from 11 flights per week to 14 for the summer 2024 season.
It will also increase Heathrow to Barbados from 11 flights per week to 14 between January 10 and March 29 2024 and is taking its Dubai service in winter 2024/25 from four per week to daily.
Juha Jarvinen, Chief Commercial Officer, Virgin Atlantic said: “Demand for leisure travel shows no signs of slowing, so we are adapting our network to fly our customers to where they want to go, with more frequency on our popular leisure destinations to Barbados, Miami and Dubai throughout 2024.
“In parallel, corporate demand has softened to 70% of 2019 levels. We’ve adored flying our customers to Austin and experiencing this wonderful city of music and culture, but demand in the tech sector is not set to improve in the near term. Therefore, sadly we made the tough decision to withdraw services. We’d like to thank everyone in Austin; our customers, teams, partners and the authorities for their support over the past 18 months.”