June 13, 2024

Virgin Atlantic and Air France-KLM expand SME loyalty scheme

Virgin Atlantic is joining Air France-KLM's Bluebiz corporate loyalty programme for SMEs and, in doing so, will close its own Flying Co scheme.

The scheme will now offer SME customers significantly increased opportunities to earn rewards and use credits across five different airlines including Virgin, KLM, Air France, Delta Air Lines and Kenya Airways.

Small businesses joining the Bluebiz programme will earn ‘blue credits’ for every flight booked with Bluebiz member airlines.

Blue credits are worth £1, and can be spent like cash to cover the cost of future flights. They can also be used to cover all taxes and surcharges, and there are no limitations on booking classes.

The new scheme replaces Virgin Atlantic’s previous SME programme Flying Co, which will close on July 1 2019.

Any flights booked before then will still earn Flying Co miles. Customers can continue to exchange Flying Co miles for rewards until December 31 2020.

Virgin Atlantic’s Senior Vice President for Sales and Customer Loyalty, Oliver Byers, said: “We’re delighted to partner with Air France-KLM to offer our customers a best in class loyalty programme.

“By joining Bluebiz, our customers will now be able to earn and burn across Virgin Atlantic as well as our partners KLM Royal Dutch Airlines, Air France, Delta Air Lines and Kenya Airways.”

The Bluebiz loyalty programme has over 200,000 members in more than 125 markets. It was recently awarded the Best SME Airline Loyalty Programme 2019 in the UK by SME magazine.