While 2019 has been flagged by many as a watershed moment for NDC and airline distribution, only 26% of European buyers now regard it as a positive development, compared to 35% last year.
Meanwhile, the research from Business Travel Show revealed 59% of European buyers are unsure about its potential impact, up from 39% twelve months ago.
When asked what impact they have seen since the introduction of NDC, 16% of respondents said more transparency with pricing (down from 18%), 27% said prices have increased (up from 18%), and 7% said they had switched carriers (up from 6%).
“NDC will finally offer personalisation and pricing transparency,” says Sarosh Waghmar, CEO of WTMC, who will take part in a panel session about NDC at Business Travel Show.
“This will be one of the biggest outcomes for business travellers and travel managers that will lead to a better experience and savings,” he adds.