June 15, 2024

The Advantage Conference 2024 in numbers

We share some of the most memorable numbers from the 2024 Advantage Travel Partnership Conference in Cancun, Mexico

The number of delegates representing both leisure agents and TMCs who attended this year’s conference, which took place in Cancun, Mexico. It was the same number as last year’s conference in Benidorm, a short-haul destination

The number of hours it took for the delegates to fly to Cancun for the three-night conference

The number of TMC members in the Advantage Travel Partnership

The percentage of the audience at the recent Advantage Business Travel Symposium who considered purposeful relationships the one area they wanted to thrive above all others, which led to a dedicated session on partnerships at this year’s overseas conference

The average trip duration of corporate travellers, according to Advantage TMC members

The percentage increase in overrides coming back to Advantage TMC members as a result of the consortium’s 25 new commercial deals with airlines, including British Airways and Aer Lingus, according to Andrea Caulfield-Smith, its new Managing Director Global Business Travel

The percentage point decrease in air ticket sales through agents in the US due to the transition to ‘modern retailing’, according to a presentation by Lauri Reishus, President and CEO of ARC

Flying business class uses three times more CO2 emissions than flying economy class, according to Thrust Carbon in a session on myths on sustainable travel

The number of Advantage member companies which have now met with their local MP as part of the consortium’s campaign to raise the awareness of the travel industry among politicians

The percentage of increased productivity a TMC could expect to see if it used AI to help prioritise traveller enquiries and also to monitor each consultant’s productivity, according to Mark Chamberlain, Chief Evangelist and Director Lokulus, which did presentation on AI in a break-out sessions

The number of miles that the keynote speaker, Jamie McDonald, ran in February 2014, when he became the first person in history to run across Canada from the Atlantic coast to the Pacific coast without the aid of a support crew. He battled -40°C temperatures, a frostbitten nose and numerous potentially challenge-stopping injuries on the way. Truly inspiring

The hours that the British Airways flight from Cancun to Gatwick was delayed at the end of the conference, due to a medical emergency on board. Delegates were transferred to the Hyatt Ziva Riviera Cancun for an extra night and took it in their stride.