By Bev Fearis, published 10/06/20
The latest annual readership survey by The Business Travel Magazine has highlighted a big shift towards companies with bigger travel spends.
According to a survey carried out in April and May, one in four readers have a corporate travel spend of £100 million or more, 47% have a spend over £5 million and 53% have a spend of under £5 million.
Traditionally TBTM has had a strong readership among SMEs – more than 70% with a spend under £5 million according to previous surveys – but the latest figures show a significant rise in readers with larger travel budgets.
“We’re really pleased with these findings, which are based on the highest number of survey responses we’ve had since the magazine’s inception in 2006,” said Kirsty Hicks, Commercial Head Business Travel for BMI Publishing.
“We’ve worked extensively on our magazine and digital databases over the last year and can now see this has helped us deliver a more balanced readership covering both SMEs and big corporate buyers.
“The feedback from the survey will be invaluable in helping our editorial team provide the best content to meet our more broad readership base. We’ll be using these findings to shape the magazine when we return to print very soon.”
The survey also found the majority of readers (60%) book travel worldwide, while 17% book only European travel and 13% book domestic UK trips.
Readers were also asked to specify their areas of responsibility. Over half (51%) said they are responsible for managing travel and over one in four (27%) set the travel policy.
Four in 10 readers make travel arrangements, book travel and travel themselves, while just under one third arrange meetings.
* All those who completed the survey were entered in a prize draw to win one of five sets of Amazon vouchers. Winners were readers from Airbus, World Petroleum, Tesco, Virgin Atlantic and Urenco.
