May 28, 2024

Snowfall signs agreement with CT Partners

Global travel tech specialist, Snowfall, has signed a strategic agreement to become a preferred technology provider to CT Partners, Australia’s largest network of independently-owned corporate travel management firms and premium leisure agencies. 

Founded in 2004 by a group of Australian-owned travel companies CT Partners’ membership has reached 31 agencies, with a combined turnover of more than AUD$2 billion.

The agreement sees CT Partners offer Snowfall’s Junction platform to its TMC members, including its consumer-grade multimodal booking and trip management tool, Junction One.

The announcement builds on Snowfall’s launch in Australia in June this year when it signed deals with global TMC Traveltrust and Gray Dawes Group’s Australian agency acquisition, MP Travel, both members of CT Partners, to implement Junction for their corporate clients.    

Stefan Cars, CEO, Snowfall commented: “This is game changing for the market; CT Partners is empowering its members by delivering cutting-edge shopping, booking, and content solutions to their customers.”

He said the availability of Junction Go’s NDC content is particularly significant for the Australian market as it eliminates the need for TMCs and their clients to seek NDC fares outside of their booking tools.

Matt Masson, CEO, CT Partners, said: “There is a lack of competition in the market, particularly in terms of online booking tools, and we believe Junction will help members to become more competitive while providing our customers with a next generation user experience.

“We’ve been impressed with the way that Snowfall has listened to TMCs in the market, has understood their technology pain-points, and recognised an opportunity for Junction to fill a gap.”