SilverDoor had launched a carbon calculator designed to help travel buyers and arrangers make more informed sustainability choices when booking serviced accommodation.
The tool, which it has adapted from one already developed by the Hotel Sustainability Alliance, calculates a building-specific, per night CO2 emissions estimate for a stay in a serviced apartment.
So far, around 100 of its partners have loaded their data – such as utility bills to show energy consumption and the total area of each apartment –into the SilverDoor system.
Other factors include areas of climate-controlled space, water consumption and laundry management.
Alex Neale, Group Head of Partner Relationships, said partners had to sign comprehensive terms and conditions to ensure they provide accurate information.
“The data will also be verified by SilverDoor’s partner relationships team, who already check vast quantities of data around health and safety compliance,” he said.
The technology will also red flag any inaccuracies and inconsistences, he added.
For providers that have not yet entered their information, emissions per stay will be calculated based on the Cornell Hotel Sustainability Benchmarking Index.
Neale said it would “take years” for all of its 2,000-plus property partners network to submit their data and stressed that it would not be mandated.
In this first phase, SilverDoor has focussed on properties most in demand from clients.
Buyers can see CO2 emissions in property listings. Figures based on the SilverDoor calculation are displayed in dark green and those based on the Cornell calculation are in a lighter green.
Smart dashboards will allow clients to get a 360 overview of the environmental impact of their stays, by room type, region or length of stay, prompting them to change their booking behaviours.
Neale said the tool is only currently available to SilverDoor partners but he hopes it might eventually be adopted as an industry-wide standard.
“Our ambition for the launch of the Carbon Calculator is to provide that data and transparency for the serviced apartment sector and lead the industry in the next stage of its sustainability journey,” he said.
He said the tool has been created on the back of demands from partners and from bookers.
“While cost remains the key factor for most booking decisions, increasingly we are seeing sustainability gain prominence within both travel policies and RFPs,” he said.
“The serviced apartment sector at a global level has a high volume of operators and that brings with it a high level of diversity in terms of the range of accommodation types and services available. Historically that has meant accurate estimates on carbon emissions has been a challenge. In launching the Carbon Calculator our focus is on using the scale of that reach and diversity to develop the most informative and accurate tool on the market.”
SilverDoor also hopes it will inspire partners to implement measures that improve their sustainability credentials.