Participating hotel groups include Jurys, Thistle, Village, Maldron and Clayton, with more expected to join.
The discounted ‘Roomex Rates’ have proved popular during a pilot project, with one Dublin hotel reporting a threefold increase in bookings.
As the programme expands, users will see more hotel options flagged with the Roomex Rate logo as well as user-generated scores and reviews.
“We are focused on offering our customers across the world new ways of driving efficiencies within their business, reducing the time and cost of workforce travel,” says Lia Bresnihan, VP Marketing at Roomex.
“This new initiative will ensure all travel bookers can easily identify these Exclusive Roomex Rates across complete global supply from one single booking platform, saving both time and money.”
Keith Watson, Roomex VP Supply, adds: “It is increasingly challenging for hotels to compete in the business travel space with rising distribution costs.
“We have launched the Roomex Preferred Hotel Programme to give our hotel partners direct access, with no additional fees, to the workforce traveller.”
The Dublin-based Roomex platform features over 650,000 hotels in more than 100 countries worldwide.