July 16, 2024

Novotel partners with WWF 

Accor Group-owned Novotel has partnered with the World Wide Fund for Nature (WWF) in a bid protect and restore the world’s oceans.

The three-year agreement will see WWF France provide technical expertise to Novotel’s 580 hotels.

A science-based action plan will focus on reducing marine pollution and ocean acidification; fighting overfishing and promoting sustainable fishing models; and increasing scientific knowledge and research for ocean health.

Top priorities are also working on sustainable seafood policies and supply chains for Novotel hotels and restaurants; raising guests’ and employees’ awareness of the importance of the world’s oceans; advocating for ocean preservation; and preserving and restoring marine biodiversity.

Novotel will sponsor several critical WWF ocean-related conservation projects across the world, including the tracking and tracing of marine turtles in Asia pacific.

Plus, the conservation organisation is conducting extensive site visits to Novotel hotels to understand property-level operations and practices, assess procurement data and make recommendations. 

Karelle Lamouche, Chief Commercial Officer – Premium, Midscale & Economy Division at Accor, said: “We are starting a bold new ambition, championing a sustainability cause globally. To make this ambition a reality, we are proud to unveil a groundbreaking partnership with WWF. 

“Together with our partners, teams and guests, Novotel will lead the charge toward a sustainable future for our oceans, pioneering a new era of environmental stewardship in our hotels and driving industry change.”

Yann Laurans, Conservation Director at WWF France, added: “WWF aims to restore ocean health for the benefit of people and nature. The oceans are an essential resource of biodiversity that must be protected. 

“We are confident our world-renowned technical and scientific expertise will help Novotel drive operational change for the greater good of their business and the ocean.”