Louisa Watson, Marketing Director and Sustainability Lead at Wyboston Lakes Resort, has taken over as Chair of beam, the UK trade association for the business events, accommodation, and meetings industry.
David Tremmil, Managing Director of Inloco Events and Vice Chair of UKEvents, was named Vice Chair.
The appointments were confirmed at a Gala Dinner on at The Grand Birmingham, where Julie Shorrock, Managing Director of HTS and outgoing beam Chair, formally handed over the position.
The dinner welcomed over 240 industry leaders, government ministers, and VIPs to celebrate beam’s achievements, network, and raise £4560 for Meeting Needs.
The Board has expanded to 13 members, including introducing a Vice Chair position, enabling beam to enhance its decision-making capabilities and drive its strategic initiatives.
Julie Shorrock, Outgoing Chair, said: “The last year has been transformative for beam. We’ve made incredible strides in raising our profile, strengthening partnerships, and setting the foundation for further growth.
“I am immensely proud of what we’ve accomplished and want to thank our members, partners, and the board for their passion and commitment. With Louisa and David now at the helm, I’m confident beam will continue to thrive for our industry and members.”
Watson added: “By strengthening our collective voice through strategic partnerships and continued engagement with government via the APPG Corporate Membership, we will drive real change and create even greater opportunities for our members.
“Collaboration is at the heart of everything we do, and by sharing key learnings, championing best practices, and building even stronger connections, we will empower ourselves with the insights and influence needed to shape the future of our industry.”




