By Bev Fearis, published 28/10/20
The Mondrian brand is set to make a comeback in London next year thanks to a deal between Accor and SBE.
The five-star hotel, The Curtain, will be turned into a Mondrian hotel in collaboration with current owner Reuben Brothers.
The Mondrian Shoreditch London will be Mondrian’s sixth hotel worldwide and a European flagship.
It will have a restaurant by world-famous chef Dani García, a rooftop lounge Rumpus Room, and the existing Curtain Members Club will also continue to operate under its current name alongside the rebranded hotel.
The Mondrian brand lost its London presence in early 2019 when its South Bank hotel was bought by Lore Group from SBE, the company which owns the Mondrian brand. The hotel, which sits within the 1970s Sea Containers building, was renamed Sea Containers London.
The return of the Mondrian brand in the capital comes after Accor and SBE announced plans to open 10 new Mondrian properties by 2022 and follows the recent opening of Mondrian Seoul Itaewon and an announcement to open Mondrian Bordeaux and Mondrian Cannes in 2021.
The groups said announcements would be coming soon about Mondrian properties in Australia, the Dominican Republic, Germany, the Maldives, New Zealand, Puerto Rico, Singapore, Thailand, and Vietnam.
Gaurav Bhushan, CEO of Accor’s new Lifestyle division, said: “The return of Mondrian to London marks a key moment in the brand’s development and reinforces our commitment to establishing the leading lifestyle brand in the heart of the most exciting cultural cities in the world.”
