The new scheme features a dedicated online portal enabling businesses to make bookings, earn rewards and benefit from the best room rates.
Chief Commercial Officer, Clive Harrington, says: “With the new programme we can guarantee that small businesses that don’t have an in-house travel team can achieve the same benefits as bigger companies and get the best corporate rates.”
According to Harrington, benefits available as part of the new scheme include “percentages off dining, the ability to amend bookings, early check-in and late check-out, an upgrade every third stay, and access to a dedicated club or business lounge”.
The hotel group is also bringing in ‘micro-rewards’ for business travellers such as subscriptions to Spotify and Uber.
The new programme is an upgrade to Millennium’s previous Business Direct product, offering an intuitive online booking experience that is integrated with the MyMillennium rewards scheme.
“We have digitised and streamlined the process so that bookings can be made directly online,” says Harrington.
The new M4B scheme applies across the company’s brands so business travellers can use it to book stays at more than 136 Millennium Collection, Copthorne, M Collection and Leng’s Collection hotels around the world.
The hotelier says it is always on the acquisition trail, particularly in the Middle East, where it plans to open new properties in the next few years.