It is the “next natural step in the relationship” between the two groups, with more than 60% of BTA members also belonging to the Advantage consortium.
In addition, Advantage is poised to realign its business travel products over the course of the year and provide a “greater cohesive commercial proposition including airline agreements and increased meeting programme inventory”.
“We are delighted to strengthen our relationship with the BTA as it demonstrates the commitment, we have to supporting our business travel members,” says Julia Lo Bue-Said, CEO of Advantage Travel Partnership.
“Members will benefit from greater cohesiveness in the business travel community and we are confident that our connection with the BTA will deliver mutual benefits for all.”
Clive Wratten, CEO of the BTA, adds: “We are thrilled to be establishing a strategic partnership with Advantage Travel Partnership to be able to support and guide members of the business travel industry even better, whilst ensuring their voice is heard as a driving force of local and international trade.”