July 17, 2024

Flying Butler rebrands under new name

Flying Butler Apartments is undergoing an extensive rebrand and will be relaunching under a new name – Viridian Apartments.

The Viridian Apartments brand name and identity will be implemented across the company’s website, social media channels, and all other customer and guest touchpoints in the coming weeks.

The serviced accommodation group said the new name aligns with its vision, growth plans and commitment to “helping guests stay ahead”.

The name stems from the Latin expression Virtus Semper Viridis, which means “excellence is always flourishing and blooming”.

Viridian is a bluish-green colour, which reflects the legacy brand’s colour palette.

“Today, we announce a new name that embodies our legacy, our future, and our commitment to all guests,” said Dominic Sherry, CEO.

“With our strong vision for growth and innovation, the time is right to build a differentiating and motivating brand name with a strong brand positioning and identity.”