February 24, 2024

FCM wins Procter & Gamble account

FCM has won the travel management account of Procter & Gamble (P&G) in North America and Europe following a “very competitive” tender.

The account was previously managed by Egencia in both regions.

FCM said it was chosen for its “delivery of core services, overall value proposition and compelling innovative vision presented in tackling the expected challenges of post-pandemic travel and beyond”.

It said key influencing factors were its technology platform, the planned roll-out of Sam – its innovative chatbot-based digital assistant across desktop and mobile devices – and its dedicated, hands-on 24/7 support.

The implementation of the programme will coincide with the expected return to travel expected in the first quarter of 2022. 

“The decision to move forward with FCM was a unanimous one. For us, it’s important to look at not just what can be done today but to also look into the future and how we reinvent travel,” said Helder Gaspar, P&G Global Travel Director.

“We are truly excited with their holistic approach, which demonstrated to us an opportunity to make a difference to the employees of P&G.”

This announcement follows FCM’s recent repositioning as a “true alternative” to the traditional service offering of a large global TMC and the business travel tech disruptors.