Eurostar has joined forces with Trees4Travel to offer passengers the opportunity to plant trees when they book their journey via its corporate travel platform, Eurostar for Business.
The initiative comes amid growing demand from Eurostar business passengers to further support sustainable travel initiatives.
Passengers can now choose to plant a tree when booking on the Eurostar for Business platform at a cost of £3 (€3.50) per tree, with Eurostar pledging to match each tree purchased.
Travellers booking through the platform can visit the ‘offers’ page, which will take them to the Trees4Travel website where they can quickly create a planting account. This allows them to click to plant trees, add Eurostar gifted trees, check on their carbon ‘balance’, check the map to see where their trees are being planted and read updates from the projects on progress.
Trees4Travel will facilitate the activation for Eurostar, undertaking reforestation projects in developing countries to restore eco-systems, biodiversity and support indigenous communities through employment.
Nico Nicholas Co-founder and Chief Eco Officer at Trees4Travel, said: “We are so delighted to be working with this most sustainability forward-thinking transport provider. This Eurostar initiative will not only draw down more than double the carbon created by any of the journeys it represents, but also should inspire other carriers to recognise that so much can be done, if we only work together on climate action.”
Eurostar’s Head of Indirect Sales & Distribution, Paul Brindley, said: “We are proud to be the greener way to go between the UK and the continent and we are committed to reducing our own impact on the environment.
“We know that sustainability is at the heart of business travel policies and we are always looking for more ways we can help our business travellers to be part of creating a more sustainable future.”
Launched in September 2020, the Eurostar for Business platform enables organisations of any size to make bookings in one place and enjoy access to promotional fares.
A Eurostar spokesman said it could potentially open up the Trees4Travel planting offer to other customers based on the success of this initial trial.
To sign up and find out more about the new partnership with Trees4Travel, visit Eurostar for Business portal and click on the ‘offers’ section.