The European Travel Commission (ETC) has launched its Climate Action Plan, which commits to halving emissions generated by ETC’s operations by 2030.
It has also pledged to support engagement in climate action among its member National Tourism Organisations (NTOs) and lead the way for tourism stakeholders in Europe.
ETC will focus on targeting its emissions hotspots: business travel, events and FAM and influencers’ trips. The organisation’s goal is to reach Net Zero before 2050.
Through its Climate Action Plan, ETC also aims to leverage its role as an umbrella organisation for NTOs in Europe.
ETC will support its national members to commit to a green transition, by building opportunities for collective action in Europe and providing technical support regarding the shift to Net Zero.
A few key initiatives included in the Climate Action Plan are:
- An annual 7% reduction of emissions to reach the 2030 intermediate target
- Establishment of a Climate Action Working Group within the organisation
- Development of a plan to improve skills and knowledge of ETC members in climate action
- Creation of an online platform for ETC members to share best practice examples, case studies and tools for climate action.
ETC President Luís Araújo said: “Addressing the challenges of climate change, building a more resilient and regenerative sector and restoring and revitalising destination resources should be a priority and responsibility for all tourism stakeholders.
“With this comprehensive plan, ETC not only strives to achieve carbon neutrality in its operations, but also to empower ETC members to take bold climate action and inspire the industry towards impactful initiatives.”