The airline is spending 10million per aircraft installing the new products, with new-look A330s operational from April.
Dubbed a ’boutique hotel in the air’ and inspired by art nouveau, the airline says it will offer typical Belgian hospitality and ‘make the journey as important as the destination’.
It will team up with a Belgian Star Chef to design business class menus and also provide a self-service bar offering a range of famous Belgian beers.
“With this significant investment in our long-haul travel experience, we emphasise once more on our commitment towards an exceptional passenger experience,” says Brussels Airlines CEO, Christina Foerster.
“The experience delivered by the finest boutique hotels has been the source of inspiration for our new intercontinental business class.
“We want to be the most personal airline, give a personal service to every guest and offer everyone the warm hospitality Belgium is known for.”
The new 30-seat business class has a staggered seating configuration and seats that convert to two-metre-long fully flat beds.
Premium economy – an entirely new travel class for the airline – is located in a separate cabin and has seats with a 38-inch pitch and 40-degree recline.
New economy seating features headrests, adjustable neck supports and 10.1-inch IFE screens.