May 26, 2024

BCD Travel appoints Senior VP

BCD Travel has appointed Joanna Greenfield as vice president for Europe, covering Italy, France, Benelux, the UK and Ireland.

London-based Greenfield was previously with Flight Centre Group, most recently as European Head of Sales for FCm Travel.

In her new role at BCD, she will facilitate multinational growth and develop strong relationships with clients throughout this region of Europe and also provide leadership to the management team of the European Service Centre, currently operating out of Barcelona and Krakow.

She will work alongside Wolfgang Strasser, who joined in September to cover the Nordics, Germany, Switzerland, Czech Republic and Poland.

Greenfield fills the position previously held by Lawley before her promotion to President, Europe, and Strasser took on the role previously held by Karen Smithson, who left the company in June.

As members of the European executive team, both Strasser and Greenfield report to Lawley.