May 18, 2024

BCD appoints new Global President

Bruce Morgan, BCD Meetings & Events former Chief Operating Officer, has become Global President.

He replaces Scott Graf who is retiring from the role after 26 years. 

Morgan, based in Chicago but originally from the UK, brings more than 30 years of industry experience across various functions and global regions to the role.

As BCD M&E’s COO since 2019, Morgan has also held roles throughout his career within sales and marketing management, global event management, sports marketing, performance improvement and regional leadership.

Graf will continue to support the BCD M&E leadership team and transition plan through the end of 2023.

“After more than 36 years in the meetings and events industry, the time has come for me to spend more time with family and friends before pursuing new career aspirations,” said Graf. 

“I am confident that now is the right time for me and for our business. The Covid cloud has completely cleared; volume is at an all-time high as we trend toward another record year; and we continue to strengthen relationships with our customers and supply partners with passion, determination and heart.

“I am excited to transition my responsibilities to my friend and colleague, Bruce Morgan. As our former COO, he is perfectly suited to lead BCD M&E into the future.”