July 25, 2024

Ascott launches new business hotel brand

Serviced apartments specialist Ascott has unveiled Citadines Connect, a brand designed to bridge the gap between hotels and serviced lodgings for business travellers.

A sub-brand of the Citadines serviced residences brand, the new line of hotels offer studio rooms ranging from 18 to 21 square metres and one-bedroom suites with selected services to cater to frequent business travellers.

All properties have tech-enabled features such as mobile keys, self check-in kiosks, smart washing machines or laundrettes, content streaming-enabled televisions, and Google cloud printers.

Grab & Go counters offer guests convenient access to food and beverages around the clock, and there are common pantry areas and meeting pods, as well as 24/7 gyms.

Guests also have access to Refresh and Recharge spaces with private napping pods, USB charging points, lockers and shower rooms.

The brand is debuting with two new properties: the 125-room Citadines Connect Fifth Avenue New York, which recently opened right in the heart of New York City, and the 150-room Citadines Connect Sydney Airport due to open in May.

Ascott is also looking to rebrand its properties such as Temple Bar Hotel Dublin in Ireland and The Domain Hotel Sunnyvale in Silicon Valley, California to Citadines Connect.

Ascott’s Head of Global Operations, Alfred Ong, says: “Riding on the worldwide popularity of the Citadines brand, which focuses on the extended-stay market, we are introducing the Citadines Connect sub-brand to capture the short-stay segment.”

Ong continues: “The Citadines Connect brand, which offers contemporary and tech-enabled hotel accommodation in well-connected locations, caters to highly mobile business travellers who appreciate convenience, fuss-free services, online connectivity and recreational experiences.”