June 15, 2024

ASAP appoints Chair and three new Board members

The Association of Serviced Apartment Providers (ASAP) has appointed a new Chair and three new members to its Advisory Board.

Steve Lowy, CEO of Anglo Educational Services and Founder/CEO of The Residence Apartments, has stepped up as Chair, succeeding Robert Alley, Executive Vice President – International, Synergy Global Housing.

Jake Seage of STAY joins him as Deputy.

James Foice, ASAP CEO, said: “We have a very strong, committed team at the helm. Our Advisory Board have always been key to our success as a trade body – we couldn’t do all that we do for the membership without their guidance. And I’m delighted that Steve joins us now, bringing his wealth of knowledge and enthusiasm at such a key time.”

Lowy said: “As an industry we took a beating during the pandemic, but guests of all kinds are finding comfort and reassurance in self-contained, professionally managed apartments that allow them control over their daily needs. The serviced apartment sector has shown great resilience despite the challenges thrown at it, and I look forward to the future, working with industry colleagues to keep the momentum gained over the last few years.”

The three new Advisory Board members are Krystal Taylor-Groom of Q Apartments, Staycity’s Keith Freeman, and Trine Oestergaard Stafford from House of Fisher.

Foice added: “These are tricky times for the whole hospitality industry. The pandemic, wars, and the soaring cost of simply doing business has been hitting us from every side. But I am actually confident our serviced accommodation sector within the wider industry stands a very good chance of complete recovery, especially once business travel has bounced back.

“As an Association, we have lots of plans for the coming years, and we have already had numerous offers of help and suggestions for where we go next. Under Steve’s leadership and with the help of the new members, I know the Advisory Board will help us get there quicker.”