June 19, 2021

Advantage launches new initiatives at annual conference

More than 400 delegates gathered for networking and advice on topics as diverse as RFPs and business image to technology and embracing AI at this year's Advantage Travel Conference in Cadiz, Spain.

Among the travel consortium’s new initiatives announced at the conference is a partnership with Miss Jones PA network.

The venture will involve a series of roadshows and event showcases across the UK, which will allow Miss Jones PA members to meet, interact and engage with Advantage’s TMC membership and suppliers.

To bring its members closer together and offer more networking opportunities, the consortium has also launched a Regional Communities initiative that will offer new platforms for members to interact and address members’ regional needs.

Regional cluster meetings and dinners will be reintroduced, as well as a buddy system partnering new members with existing ones in the region.

Advantage also said it is introducing a new Apprenticeship Solutions program for members in partnership with Travilearn and TrainingStation.

The first of its kind in the industry, it will provide training in two key qualifications: Travel Consultant Standard and Pathway to Business Travel Professional.

During the conference’s closing session, it was revealed that the island of Madeira in Portugal has been selected as the next destination for the annual Advantage Travel Conference, which will take place in Funchal next year from May 15-18 2020.

It will be held at Funchal’s newest hotel, Savoy Palace Hotel, a five-star property set to open at the end of 2019.

Advantage’s CEO, Julia Lo Bue-Said, said: “The climate allows us to consider outdoor activities as part of next year’s conference, especially when the Atlantic archipelago boasts a UNESCO World Heritage Site, The Laurel Forest of Madeira, and five nature reserves.

“Cadiz has been a fantastic location in which to celebrate our 40th year and we are looking forward to welcoming Advantage members in Madeira.”

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