Accor has signed global partnerships with Green Key and Green Globe after joining the Global Sustainable Tourism Council (GSTC) last year.
These certification programmes assess businesses across four pillars of sustainability: sustainable management, environmental impacts, cultural impacts, and socio-economic impacts, and is confirmed by independent, third-party audits of the hotels’ practices.
By encouraging sustainable certification of its hotels, Accor will help guests and partners travel more sustainably. Accor will also contribute to sustainable destination approaches, as in Marseille with a commitment to have all Accor hotels in the city certified by 2024, in line with the city and the region’s ambitions.
Green Globe already has a long-standing relationship with Accor through the Mövenpick brand, which was among the pioneers on sustainable certification within the Group, and which have already included sustainable certification in their brand’s standards.
A number of global and local partnerships in the US, Canada, Australia and New Zealand will help Accor reach the target of 100% of its network eco-certified by 2026, the group claims.
Brune Poirson, Chief Sustainability Officer at Accor, said: “Independent certification is a must-have for all hotels as it helps them to provide proof of sustainability commitments, meet the growing expectations of guests, and contribute to scientific objectives. It shows a strong external recognition of our sustainability practices by all stakeholders in the industry.”
