Working in harmony
Clive Wratten, CEO of the BTA, outlines why TMCs are more than intermediaries in the relationship between airlines and their corporate clients
In the air ecosystem, TMCs play a pivotal role as the vital conduit between airlines and corporate clients. Their services extend beyond what airlines can directly provide, ensuring seamless experiences for business travellers.
TMCs are able to offer efficient services that airlines need in order to deliver a harmonious journey. This includes tracking travellers’ movements, ensuring their safety and providing real-time assistance when needed. Itinerary management helps TMCs organise complex itineraries, coordinating flights, accommodation, and ground transportation.
Additionally, TMCs are known to provide personalised assistance, providing tailored support to travellers, addressing their specific needs and preferences. They are responsible for the seamless end-to-end journey.
“NDC serves as a game-changer, enabling TMCs to elevate their service offerings in an ever-evolving industry”
Most importantly, when major disruptions occur, such as flight cancellations, delays, or re-routings, TMCs step in to assist affected passengers. Their expertise in rebooking, locating alternative flights, and managing last-minute changes are indispensable in such situations.
The business travel market provides high-yield traffic for airlines. Business travellers typically pay premium fares due to their flexible schedules and urgent travel needs. TMCs therefore serve as cost-effective distribution channels for airlines, connecting them with this sought-after revenue stream. By efficiently managing the bookings and negotiations, TMCs are able to maximise revenue for both parties.
The New Distribution Capability (NDC) standard empowers TMCs to enhance their capabilities, streamline processes and deliver more efficient services to their clients. By embracing NDCs, TMCs gain access to richer content, improve booking workflows and offer highly personalised travel experiences.
In essence, NDC serves as a game-changer, enabling TMCs to elevate their service offerings in an ever-evolving industry.
“TMCs therefore serve as cost-effective distribution channels for airlines, connecting them with this sought-after revenue stream”
The goal is to create a harmonious relationship among airlines, TMCs and buyers. Airlines recognise that TMCs bring immense value by handling administrative tasks, ensuring compliance with corporate policies and providing 24/7 support. TMCs appreciate the airlines’ commitment to safety, reliability, and route networks. Buyers benefit from this collaboration by receiving comprehensive services that enhance the overall travel experience.
Ultimately, TMCs are more than intermediaries; they are strategic partners in shaping seamless journeys for business travellers. As NDC adoption continues to evolve, TMCs will play an ever more critical role in modernising the buying process and delivering exceptional customer experience.