It’s 2026 and hotels need a wake-up call. Flexible working is the new norm – and honestly, it’s a win-win. Yet the hotel industry remains anchored to rigid check-in times.

We’re all so used to how hotels operate, playing by their 11am-3pm rules – but why don’t we question it? You’re paying for 24 hours, yet that’s simply not what you’re getting. Before the pandemic, rooms were available before midday, but this was pushed back due to extra cleaning needs. Surely this can no longer be used as an excuse?

Why the lack of flexibility? Hotels often cite housekeeping logistics as the barrier. This “one size fits all” approach overlooks a massive opportunity.

Here’s my proposal: why not simply pay for what you use? Most other industries operate this way, so why haven’t hotels adopted the model? In fact, it would likely benefit them, generating extra revenue from guests with late-night flights or those who want a room available to freshen up after a red-eye or evening event.

By shifting to a pay-for-use model, hotels could cater to the modern business traveller. Flexible windows allow them to increase revenue during off-peak hours and drastically improve guest satisfaction.

This approach benefits travellers and doesn’t require a structural overhaul. Yes, it requires some technology upgrades and perhaps a housekeeping reschedule – but it would be entirely worthwhile.

In a market where travel buyers scrutinise every penny, offering true flexibility isn’t just a perk, it’s a competitive necessity. Other industries have adapted to the on-demand economy, and it’s time for hoteliers to step up.

thebta.org.uk