We chat with Virgin Atlantic Sales Manager, Yoge Bagga, about Sky High Club, the airline’s loyalty scheme for travel agents
In a nutshell, what is Sky High Club?
Sky High Club is our always-on agent reward programme. It’s exclusive to Virgin Atlantic and the only programme of its kind in the UK. Sky High Club gives front line agents points for every Virgin Atlantic flight booked and offers access to money-can’t-buy events and experiences, exclusive only to our Sky High Club community.
When was it launched and why?
Sky High was launched in November 2022 to recognise our valued partners for all the support they give Virgin Atlantic, 24/7/365.
How can TMCs join? What’s the process?
Signing up is super easy. You’ll simply need to click ‘register an account’ in our online portal – virginatlanticskyhighclub.com – and register with your personal details. Once verified, you’ll be able to log in and you’re good to go! Every time you make a Virgin Atlantic flight booking, just log these details onto your account. Once verified, points will be added for all qualifying bookings, and you can exchange your points for vouchers whenever you like.
How does the points system work?
Points earned can be converted into lifestyle reward vouchers. These include over 150 brand partners with everything from retail shops to restaurants, like ASOS, John Lewis, Ticketmaster and Deliveroo. We also run bonus points programmes for specific products. You’ll get email updates on this throughout the year, ensuring you can maximise your points potential.
Why is it more than just a loyalty scheme? What are the other benefits?
By being part of this exclusive club, not only do we reward you for every booking that you make, you’ll also have the opportunity to be in with a chance to attend money-can’t-buy experiences, as well as a host of UK events – everything from concerts and experiential trips to behind-the-scenes tours.
What feedback have you had so far?
We’ve had amazing feedback from our existing community. It’s really important that our members continue to feed back to us what they love and what they’d like to see moving forward so that we can build and improve the programme as it evolves.
What’s coming next?
We’ve already got some really exciting developments planned. We’re launching an app for the platform in mid July, which increases accessibility for our Sky High Club community. Later this year, we’ll be announcing news about additional opportunities for our agent partners to earn. More on this to come!