Fully flexible
We chat with Lufthansa Group’s GM Sales UK, Ireland and Iceland, Patrick Borg Hedley, to get an update on the rollout of Lufthansa Allegris, its new premium product
What is unique about the new Lufthansa Allegris?
Allegris is designed to deliver a highly personalised flying experience, backed by a €2.5 billion investment across all four long-haul classes: Economy, Premium Economy, Business and First.
In First Class, Suite Plus introduces single and double suites that function like private rooms, complete with closable doors, dining tables and fully flat beds. Business Class offers five seat types to suit a range of requirements. The Business Class Suite, with its front-row position, high partitions and door, is ideal for work or rest. Two individual suites can become a double to cater to the growing ‘bleisure’ trend, while the Extra-space seat provides additional work surface for productivity. Premium Economy, meanwhile, balances value and comfort with generous seat pitch, wireless charging and power sockets – perfect for cost-conscious corporates working on the go.
How is the rollout going?
To date, 10 Allegris-equipped A350-900s are flying from Munich to destinations including Bengaluru, Chicago, Cape Town, Miami, Newark, New York, Shanghai and Tokyo-Haneda.
The second phase has begun with four B787-9 currently operating from Frankfurt. Four more aircraft will join Frankfurt by year-end, and by summer 2026 Lufthansa expects to have 20 B787-9s in service. Next year will also see the arrival of the A350-1000 and retrofitting of the first 747-8, further expanding the Allegris fleet.
What has the feedback been so far?
Business Class Suites have been especially well received, with executives praising the ability to work or rest in privacy. Corporate customers value the flexibility Allegris provides, enabling tailored travel options that align with policy and budget. Early results are strong: 90% of passengers say they would choose Lufthansa Allegris again, a clear endorsement of the new product.
Why is the flexibility of Lufthansa Allegris so important to your corporate clients?
As Lufthansa approaches its 100th anniversary, one lesson stands out: no two customers are alike. Allegris reflects that insight by offering choice and adaptability. For corporate travellers, the product ensures trips meet their purpose, whether for privacy, collaboration or rest.
Wellbeing is now a major corporate priority. Companies know staff perform best when they feel valued and rested, and Lufthansa aims to support that by creating environments that balance productivity with comfort.
What else is Lufthansa doing to cater for the corporate market?
For corporates, a primary requirement of any airline partnership is simplicity. The PartnerPlusBenefit programme lets companies earn points on every ticket, redeemable for flights, upgrades, services and sustainable aviation fuel.
The new Cash & Points option allows partial payment with points, simplifying budget management. In parallel, our Miles & More frequent flyer programme allows members to accrue personal miles, making the scheme straightforward and popular.
With all eyes on emission reporting, our Green Fares automatically include CO2 offsetting – 20% through Sustainable Aviation Fuel (SAF) and 80% via certified climate projects for European flights (10% SAF on long-haul). Tickets also come with up to 20% more miles and points and free rebooking, delivering tangible benefits alongside environmental responsibility.
