When expectations keep rising and margins remain under pressure, data has become one of the most valuable assets in corporate travel. Connecting and acting on real time data is now critical to scaling efficiently, delivering personalised service and running high-impact, cost-effective programmes. Here’s how data is transforming corporate travel: 

1. Being a competitive differentiator

Today’s business travellers expect answers instantly, not weeks after a trip. That’s pushing TMCs beyond static reporting towards live, governed insight that can be explored on demand. With platforms like Domo, TMCs and their clients can get a customised, live view of spend, traveller behaviour and policy compliance, so decisions can be made quickly and confidently. Kelly Luney, Travel Technology Director at Good Travel Management and CT Business Travel (travel division), says: “We believe data is the key to transforming travel, not just in how we operate, but in how we anticipate and respond to the needs of our clients. With Domo, we’re able to bring together live insights from across the business and act on them instantly.”

2. Achieving speed to value

Drawn-out data projects can lose momentum before results are seen. When systems are connected rapidly and real-time insight is available within weeks, benefits are realised sooner. Real-time dashboards tracking traveller locations, sustainability metrics and client performance allow teams to act quickly when conditions change. Domo works with Take2Eton, which launched customised dashboards in days, using natural language AI dashboard builders to enable data discoverability. The TMC’s CTO, Rob Cope, explains: “The ability to provide real-time self-serve analytics has allowed our clients quicker and more relevant access to our data, as each client benefits from customisation. This level of customisation is only achievable with a platform like Domo. However, data extends into a bigger role beyond reporting and visualisations. We’re using Domo and its AI agent functionality to significantly streamline our operational processes. This has allowed us to replace much of the legacy-GDS orientated workflow and replace with a transformative, AI-driven solution that has significantly deepened the automation we can create.”

3. Automating to empower people

Even the best-run travel programmes can be slowed by manual checks and reconciliations. Domo’s AI agents can flag out-of-policy bookings, track unused tickets and apply negotiated rates, often before the human eye would spot an issue. As Domo’s Account Executive, Claudia Lewis, notes: “AI and automation isn’t about replacing people; it’s about giving agents and account managers time back to focus on what matters to clients.”

4. Connecting the travel tech stack

Travel data lives in many systems: GDS, booking platforms, HR systems and finance tools, making it hard to see the full picture. Connecting those sources into a single view allows TMCs to manage duty of care, compliance and supplier performance more effectively. During the pandemic, one Domo customer linked itinerary data with Covid-19 dashboards to help clients quickly assess trip safety and make informed decisions.

5. Learning from proven innovators

In other sectors, data is transforming customer experience. Retailers use predictive analytics to anticipate demand, while e-commerce companies personalise offers in real time. These ideas translate well to business travel. Predictive modelling can forecast booking volumes months ahead, helping buyers secure better rates before demand peaks. By adopting proven approaches, TMCs can unlock fresh value for clients and stay ahead of expectations.

On September 30, Domo will host a webinar exploring how TMCs and travel teams can use these capabilities to make faster, better-informed decisions and deliver greater value.

Register for the webinar now

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