July 16, 2024

Hyatt acquires German brand

Hyatt has acquired the ‘me and all hotels’ brand to help its expansion across Europe. 

The move follows Hyatt’s partnership with Düsseldorf-based Lindner Hotel Group in 2022, which increased its footprint in Germany and Europe.

Me and all hotels will become a standalone brand within Hyatt’s global lifestyle portfolio.

Hyatt’s pipeline includes 1,000 of the conversion-friendly hotel brand’s rooms, with additional development deals in various stages of negotiation for destinations outside of Germany.  

Felicity Black-Roberts, SVP Development – EAME at Hyatt, said: “The Lindner team has built an incredible brand with me and all hotels and we believe the brand has great potential for expansion across Europe and other global markets.

“We look forward to driving further growth for Hyatt’s lifestyle portfolio with me and all hotels —together with Lindner as well as other development partners and franchisees, across Europe and beyond.”

Arno Schwalie, Chief Executive Officer at Lindner, added: “We are thrilled to deepen our successful collaboration and shift into high-growth gear for me and all hotels, backed by Hyatt’s global distribution engine.

“The combination of the successful work we have done to launch and position the brand in Germany, its vibrant pipeline and the potential for growth as part of Hyatt makes us confident that what has become a beloved lifestyle brand in Germany will soon shine on the global stage.”