By Bev Fearis, published 9/09/20
Wyndham Hotels and Resorts is targeting SMEs with an initiative designed to simplify and promote corporate bookings.
Aimed at EMEA companies, the new Wyndham Easy Book gives eligible businesses access to rates starting from 10% off BAR (Best Available Rate) when booking direct with the chain.
It also offers bigger discounts for long stays, including up to 32% off BAR when booking direct for five nights or more.
The group believes that with higher agility and capability to adapt to a new demand environment, SMEs have the potential to generate more domestic travel and respond to new customer segments in the recovery from the impact of Covid-19.