July 17, 2024

WTTC green initiative targets hotels

The World Travel & Tourism Council (WTTC) has partnered with Biosphere on a new sustainability initiative for the hotel industry.

Highlights of the Hotel Sustainability Basics criteria include measuring and reducing energy and water consumption, as well as reducing waste and carbon emissions; protecting the environment and making a positive contribution to communities. 

The new standard, which will roll out across 2,500 hotels, will align with the 17 Sustainable Development Goals (SDG) and 169 goals of the United Nations. This connection is made possible through the Guide for Sustainable Tourism of UN-SDSN Spain and Biosphere.

Hotel Sustainability Basics is set to meet the demand for hotel brands to develop sustainability criteria that all accommodation providers must meet as a minimum.

Julia Simpson, President & CEO of WTTC, said: “Hotel Basics is a crucial and inclusive industry initiative, ensuring hotels continue to adapt and evolve to meet the needs of both travellers and the planet. 

“The collaboration between Biosphere and WTTC is a fundamental step towards international standardisation in sustainability, creating a clear and homogeneous pathway for the industry.”

Dr Tomás de Azcárate Bang, President of the Responsible Tourism Institute, added: “Sustainability must be viable, understandable and achievable. This requires consensus and harmonisation of concepts, steps, and measures, which this agreement seeks to accomplish. 

“The harmonisation of languages and processes will establish a more stable and defined international framework for all stakeholders aligning with sustainability models. This partnership signifies a milestone for the industry. By synching our approaches, we are paving the way for a rock-solid international playbook, inviting all players worldwide to align with sustainability models”.