Wings Global Travel has appointed Matthew Forbes to head up the TMC’s global sales strategy, reporting to Chief Operating Officer Gary Povey.
Based at its London head office, Forbes joins the Wings executive team as Senior Vice President of Global Growth after 17 years in similar roles at Reed & Mackay.
In his new role, he will be responsible for managing the Wings global sales team, mentoring regional sales managers and developing Wings’ fast-growing professional services business.
“We’re seeing massive industry consolidation, a race for market share and rapid adoption of new technology,” said Forbes.
“What attracted me to Wings is that the company has seen more than three decades of strong growth without losing sight of the importance of close relationships and dedicated personal service. This client-first ethos is becoming rarer and rarer among TMCs.”
Forbes will work alongside Wings’ tech and product teams to oversee ongoing development of the TMC’s unified global service platform.
“Clients want choice, value, efficiency and ultra-responsive service. Our technology development is solely focused on delivering a consistently great experience for travellers and travel managers wherever they are in the world,” he said.
Wings COO Gary Povey said: “Matt brings a wealth of global experience to the Wings team, having lived and worked in some our key markets including the US, UAE, Australia, Singapore and United Kingdom. The Wings board is delighted that Matt has agreed to join us to develop the global sales strategy.”
