Virgin Atlantic is teaming up with IMG to bring live sport to the skies via Sport 24.
Available on Starlink-equipped aircraft, customers can access the Sport 24 and Sport 24 Extra channels on their own devices by connecting to Virgin Atlantic’s streaming-quality Wi-Fi.
The partnership comes just in time for a sport-packed summer, with more than 6,000 hours of live sport including the FIFA World Cup football, tennis, basketball and motorsports available on Sport 24’s channels.
Owned, operated and licensed by the global sports marketing agency IMG, Sport 24 is the first live sports channel created specifically for airline and cruise passengers.
Virgin Atlantic’s high-speed Starlink Wi-Fim free for Flying Club members, is now available on one third of the airline’s fleet, with the final Airbus A350 fitted more than five months ahead of schedule.
