Virgin Atlantic has launched Virgin Atlantic for Business this week following 18 months of research among, travel managers TMCs and business travellers.
It starts with a new web platform, which will expand rapidly in scope and will eventually incorporate an intuitive self-service portal being rolled out in the autumn.
Virgin Atlantic for Business is centred around six pillars, based on customer insights:
- Exceptional business traveller experience
- Business as a force for good
- Corporate recognition
- Rewarding loyalty
- Global connectivity
- Technology and service excellence.
The new self-service portal will offer increased self-serve capabilities including beyond contract value reporting, sustainability reporting, managing waivers, favours and more.
The airline will offer TMCs and business customers a new suite of marketing assets, tools and support, plus tailored content and communication improvements, including personalised newsletters, access to live chat function and enhanced WhatsApp.
Rach Wilton, Interim VP Global Sales at Virgin Atlantic, said: “Virgin Atlantic for Business underscores our commitment to being the best business travel partner in the industry, as corporate travel returns to 2019 levels this year.
“In line with our vision to become the most loved travel company, we’re launching the foundations of a best-in-class proposition that responds to the needs of agents, travel managers and their customers, with a truly personalised and bespoke experience at every touchpoint.
“Listening to the feedback of our trade partners, who have provided unwavering support over recent years, we’re excited to offer a product which will help the new generation of business traveller fly on their own terms, ensuring business with Virgin Atlantic is always personal.”
The launch of Virgin Atlantic for Business coincides with the airline joining SkyTeam, adding a network of 1000-plus destinations in 170 countries and an opportunity for travellers to maximise loyalty benefits.
Virgin Atlantic continues to see a rebound in corporate travel, which reached 81% of pre-pandemic levels in 2022 and is continuing strongly in 2023.
Virgin Atlantic claims to operate the youngest and most efficient fleet across the Atlantic, with the newest Airbus A330neo entering service on the key London Heathrow – New York-JFK route from March 4 2023.
