August 25, 2026

Virgin Atlantic enables Apple location feature

Virgin Atlantic has enabled Apple’s location feature to enhance baggage recovery.

Passengers can now use the Share Item Location feature to privately and securely share the location of their AirTag or Find My network accessory with the airline’s customer service teams.

This new functionality means Virgin Atlantic can locate delayed bags and reunite them with passengers more quickly.

To get started, passengers must generate a Share Item Location link in the Find My app. Once a missing bag report has been made, they can share the link with the airport and baggage tracing teams. The live location of the bag will then be traced.

Location sharing will automatically end as soon as the passenger receives their bag. It can be stopped at any time and will automatically expire after seven days.

Corneel Koster, Chief Customer and Operating Officer at Virgin Atlantic, said: “We know many people already use AirTags or a Find My network accessory to keep updated on the location of their luggage.

“On the rare occasion, when operational issues or misconnecting flights may require bags to be located, our teams now have this shared source of information, so our customers have peace of mind on our progress.”

virginatlantic.comapple.com

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