Virgin Atlantic has appointed Alex Alexander in its new role of Chief Digital and Information Officer (CDIO). He will take up the role on April 13.
Alexander has two decades of experience in aviation, retail and AI-driven digital platforms, including Group Chief Technology Officer at Emirates Group.
As CDIO and a member of the executive leadership team, he will power innovation across the business and shape technology strategy at an enterprise level.
Virgin Atlantic continues to invest in technology and AI capabilities as an enabler to enhance customer experience, deliver operational excellence, unlock revenue opportunities and boost productivity. That is done in partnership with key strategic technology partners, including Microsoft and Databricks.
In March the airline launched a new app, integrating with Virgin Atlantic Concierge, an AI-powered always-on travel planning companion.
Nick Diesel, who took on the additional responsibility of interim CDIO during the recruitment process, will continue in his full-time role of Managing Director, Virgin Atlantic Cargo from June 1.
Corneel Koster, CEO, Virgin Atlantic said: “We’re excited to welcome Alex as we step up efforts to deliver a seamless digital experience to our customers and our people. His deep expertise in digital transformation, advanced analytics and AI adoption will further support Virgin Atlantic in harnessing cutting-edge technology to plan smarter, operate more efficiently and serve our customers more personally, alongside our amazing people.”
Alex Alexander commented: “Innovation is firmly in the DNA of Virgin Atlantic and I’m delighted to join such an iconic brand. We have a huge opportunity to accelerate our digital journey and to scale up industry-leading AI capabilities. I’m really looking forward to leading the team as we harness technology to enhance the customer experience, drive operational excellence and power the airline’s next chapter.”
