Vibe has introduced an AI integration that enables travel management companies (TMC) to keep control of the booking process while corporate travellers search, book and manage travel through platforms such as ChatGPT, Claude and Microsoft Copilot.
Claiming an industry first, Vibe says the innovation is made possible through its Vibe MCP (Model Context Protocol) server, which is designed for managed travel and connects TMC platforms with AI assistant environments. It enables travellers to interact with approved corporate travel content through natural language conversations rather than relying solely on traditional booking interfaces.
For TMCs, this removes a barrier to AI adoption. TMCs using Vibe can offer clients access to AI-powered travel search, booking and servicing within their existing managed travel programme.
Bookings remain connected to the TMC’s approved content, supplier relationships, payment processes, travel policies and reporting frameworks. This, says Vibe, combines the convenience of AI with the control required in corporate travel.
Corporate travellers can use their preferred AI assistant to search and book flights, rail and hotels, view existing bookings, manage travel arrangements, make payments, amend itineraries and access relevant corporate travel policy information.
ITG Business Travel is using the integration and testing the technology with corporate clients in real-world booking environments. Mat Cook, Managing Director of ITG Business Travel, said: “Vibe’s MCP server gives us the ability to compete in a rapidly evolving AI landscape without the significant investment and technical resource usually required to build this type of capability in-house.”
Matthew Chapman, Co-Founder and Chief Technical Officer of Vibe, said: “AI is rapidly becoming the front door to digital commerce. The risk for TMCs is not whether AI arrives in travel — it is that travellers start using AI outside managed programmes.”
“This is not about replacing the TMC. It is about giving TMCs the tools to remain central, relevant and competitive as booking behaviour changes,” he added. “Our view is simple: TMCs should not have to watch from the sidelines while AI changes how travellers search, book and manage services. They should be able to lead that change for their clients.”
