The volume of US hotel bookings was 9.43% lower in 2025 than 2024. That’s one of the key findings from the latest HotelHub Index, which covers Q4 2025 and looks at the full calendar year.
Yet total booking volumes in Canada increased year-on-year by 6.14%, despite a drop in bookings from US-based business travellers.
Canada’s 2025 figures were bolstered by a 12.15% increase in domestic bookings as well as significant growth from the UK (1.9%) and Australia (24.15%).
The index’s latest data covers more than 7.5 million hotel bookings made exclusively for business travel by customers of the world’s biggest TMCs.
It reveals a 6.27% spike in the average global rate per night in the final quarter of the past two years. Rates increased 3.13% across 2025, compared to the 2024 average.
US domestic bookings took the biggest hit in 2025, dropping by 9.73% compared to the previous 12 months.
International bookings in the US were down by 7.56% at the end of the year. The volumes began to shrink from April onwards, after the announcement of the new administration’s changes to foreign trade policy. While the rate of decline has fluctuated since, December saw international bookings drop by 17.44% compared to the same month in 2024.
Of the major inbound markets travelling to the US, only two saw increased bookings at US hotels in 2025. Bookings from India were up by 8.71% by the end of the year and bookings from Australia grew by 12.15%.
Bookings from Scandinavian countries were hit particularly hard in 2025. Volumes from Finland were down 12.88%, those from Denmark dropped 19.45% and bookings from Sweden tumbling 23.34%.
Many European destinations have seen above-inflation rate rises across 2025, despite slight dips in booking volumes. Compared to 2024, average rates rose by 9.5% in Stockholm (rising to $199 in 2025), 10.21% in Munich (up to $213) and 11.63% in Madrid (climbing to $223).
Yet nationwide, US rates fell by an average of 1.33%. Some business destinations recorded decreases, such as 2.6% in Los Angeles (dropping from $263 in 2024 to $256 in 2025), 2.62 % in Seattle (down to $322) and 5.96% in Washington DC (falling to $322). However, New York, finished the year with average nightly rates up by 5.86% (rising to $443 in 2025).
Paul Raymond, Chief Commercial Officer at HotelHub, commented: “The full dataset for 2025 reflects a volatile year for business dominated by inconsistent US policies – and this new status quo looks unlikely to change given the events of the first few weeks of the year.
“However, 2026 has already seen moves by the UK, Canada and the EU to forge new trade partnerships with countries like China and India, so it will be interesting to see if these efforts have any stabilising effect in the coming months and what it will mean for business travel around the world.”
