August 25, 2026

Tripism launches AI tool for ‘friction-free’ itineraries

Tripism has launched an AI tool to create personalised experiences for business travellers.

Called Smart Itinerary, it brings together every element of a trip – flights, hotels, ground transport, meetings – and uses AI to overlay it with personalised, organisation specific insights to create friction-free itineraries.

Smart Itinerary integrates information from company travel programmes, traveller profiles, along with organisational and personal preferences to offer real-time, relevant information and recommendations “in a single, unified view”.

It dynamically adapts to each business traveller by highlighting negotiated value added perks, such as complimentary breakfast or early check-in, displaying policy guidelines at relevant points in the journey and offering trusted restaurant recommendations shared by colleagues that align with company culture, expense policy and office locations.

All bookings, preferences, benefits and recommendations sit in a single, centralised itinerary that updates automatically, reducing stress and eliminating the need to switch between multiple apps or emails.

Adam Kerr, Tripism CEO, said: “We believe business travel should feel effortless. Smart Itinerary empowers travellers with the information they need so that they can concentrate on the purpose of their business trip.

“At the same time, Smart Itinerary gives organisations the confidence that their people remain safe, compliant and supported using AI technology.”

tripism.io

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