May 20, 2024

TripActions wins global account of brewing giant

TripActions has won the global account of brewing giant HEINEKEN. It is believed the account was previously held by BCD Travel.

The Dutch company, which has around 80,000 employees in more than 70 countries, selected TripActions following an extensive process because of its “focus on the traveller experience, duty of care and forward-thinking technology”.

TripActions, which last week announced its acquisition of Reed & Mackay, said HIENEKEN was also won over by its “modernised, global and traveller-centric approach, full 360-degree traveller visibility, a portfolio of sustainability tools, and access to global inventory”.

“Travel technology is more critical than ever before – both to ensure a safe and seamless experience for the business traveller and to deliver the essential duty of care that businesses require,” said Chris Vik, SVP of Sales in EMEA at TripActions.

“We look forward to partnering with HEINEKEN and providing a unique user experience, as well as high-end service, through our innovative technology.”

TripActions co-founder and CEO Ariel Cohen added: “As restrictions start to ease, we are delighted to be partnering with HEINEKEN to help restart their travel programme so that employees can travel again and experience the consumer grade UX that has modernized, global enterprise travel solutions.”