April 18, 2024

TripActions to provide tech platform for Lufthansa’s SME customers

Lufthansa Group has signed a partnership with TripActions to offer the TripActions’ travel platform to its SME clients.

The platform will initially be made available in Lufthansa Group airlines’ home markets early next year.

Over the course of the 2022, both teams will work together to add enhancements, including additional redemption benefits, corporate products, and multiple languages, as well as expansion into new markets.

Lufthansa said the move represents a “big jump” towards its corporate retailing goals.

“Thanks to the partnership with TripActions, we are pleased to now also provide a solution to our valued corporate customers who have previously booked via our airline websites and have long had the desire for a suitable solution and associated enhanced functionalities,” said Stefan Kreuzpaintner, Senior Vice President Sales for Lufthansa Group Network Airlines and Chief Commercial Officer of Lufthansa Airline.

“This unique offering expands the available TMC offers in the market for corporates, adding to the current solutions offered by our other TMC partners.”

TripActions Chief Travel Officer, Danny Finkel, said this would be an “industry-first joint booking platform that will provide deeper technical integrations and the unique ability to offer integrated loyalty”.

“It’s the best of both worlds, marrying Lufthansa Group passenger experience with TripActions’ user-first experience,” he said.