TravelPerk has rebranded in time for its 10th anniversary, reflecting its move away from a traditional business travel provider towards a platform that integrates travel and expense management.
Spearheaded by Jada Balster, TravelPerk’s VP of Global Marketing, and developed in collaboration with Wolff Olins, the new identity reflects TravelPerk’s status in the corporate travel space, offering a smarter travel experience for businesses.
The company was keen to move away from corporate blue, rebranding with a standout ‘Perk Green’ designed to resonate with a wide range of customers.
Whether an employee is booking travel, the CFO is managing budgets or travel managers are overseeing policy, TravelPerk’s rebrand aims to connect with everyone involved in the travel and expense process.
The shift from business travel to ‘travel for work’ underscores the company’s mission to serve the needs of today’s workforce – from builders and bankers to executives and engineers.
The rebrand comes as TravelPerk continues to scale, with a focus on dominating the US market. Over the past decade, the company has made several acquisitions, including ClickTravel, AmTrav and Yokoy. Earlier this year, it announced $200 million in Series E funding.
Jada Balster, VP of Global Marketing at TravelPerk said: “We felt it was time for a new brand that better embodies our bold vision and unstoppable momentum building the future of integrated travel and expense management. This isn’t just a rebrand – it’s the mark of the next chapter. The new TravelPerk brand is bold, human, flexible and deeply connected to our customers.
“Evolving our brand and visual identity has been no small task, but it perfectly reflects the collective ambition and collaboration of our entire team at TravelPerk. We can’t wait to see how our customers and the wider market react to it.”
