Travelogix has signed a strategic partnership with travel technology start-up Grapevine.
The agreement will see Grapevine supply Travelogix’s TMC clients with remarketing solutions, automating the promotion of hotels and other ancillary services to travellers via email.
Jack Dow, Founder & CEO at Grapevine, said: “Grapevine’s mission is to empower TMCs to increase hotel attachment rates and capture new high-margin ancillary sales, via a plug-and-play solution.
“Core to that is a seamless data integration solution and ensuring that there is little to no heavy lifting from the TMC’s end. Working with Travelogix will allow us to deliver this to the TMCs they work with.
“I have long been a fan of Chris and the team, particularly due to the close relationship and long-term approach they have with their clients and partners that mirrors our own philosophy. We’re super excited about the next steps!”
Tahir Zia, Director of Sales at Travelogix, said: “Jack Dow and the wider Grapevine family are innovative in their approach to driving revenue back to the TMC – our visions couldn’t be more aligned.
“At a time where TMCs will be looking to recoup revenues post-pandemic, driving hotel and ancillary attachment rates will be a key component in defining success going into 2022 and beyond.
“Grapevine is the quintessential remarketing specialist in the business travel space and this agreement shows our innovative approach when it comes to integrations that could offer up true value for the TMC and travellers alike.
“We look forward to a bright road ahead with Jack and his team.”