Travelodge has completed the first phase of its budget-luxe hotel upgrade roll-out programme, designed with sustainability in mind.
Over the last 36 weeks, 65 Travelodge hotels across the UK have undergone a transformation to feature the group’s new budget-luxe premium look and feel design, featuring a number of sustainable initiatives.
These include carpet made from recycled fishing nets and plastic bottles, low energy lighting installed throughout the hotel with motion sensing controls, and aerated showers and taps in the en-suite bathrooms.
This first phase programme represents a multi-million investment for the group.
Karen Broughton, Travelodge Chief Sales & Marketing Officer said: “We are delighted to have upgraded 65 of our Travelodge hotels across the UK to our new budget-luxe design in just 36 weeks. This refit is our most radical transformation to date and is a complete overhaul of the existing design.”
In addition to the refits, three new-build budget-luxe Travelodge hotels were also opened in the last six months. Two of these hotels are located in London, at Docklands and Wimbledon, both within walking distance to the DLR and tube/ train station. The third hotel is situated in Hexham, the gateway to Hadrian’s Wall.
Earlier this year, Travelodge announced it was evolving its core brand product to a new budget-luxe premium look and feel design.
This is Travelodge’s largest brand transformation to date and the group intends to roll out this new design across its estate in a phased roll-out programme.
“It is our intention to upgrade all of our hotel portfolio to the new budget-luxe format,” said Broughton.
“In addition, all new build Travelodge hotels will also feature our budget-luxe design. We will be launching the next phase of our budget luxe hotel upgrade this spring.”
