Traveleads has rebranded as Ventur and is promising ‘a new way to travel’.
Earlier this year the TMC, based in Leeds and Edinburgh, acquired Surrey-based Omega Business Travel and in June 2020 it bought Sterling Travel Management.
It said its new identity was created after in-depth research, which saw its customers “valuing the expertise, consultative service and relationships with the team as the firm’s core offering”.
The TMC specialises in business, sport and group travel and its clients include the England and Wales Cricket Board, CarnaudMetalbox Engineering, British Swimming and ICR Integrity.
Ventur Head of Marketing Hayley Collingswood said: “It was really important for us to undertake research with customers to understand existing perceptions of the brand and the core drivers of customer satisfaction.
“From that, we understood that our customers appreciate that partnering with us isn’t transactional. We don’t do things simply to get boxes ticked. Our consultative approach, decades worth of travel expertise, efficiency and accessibility were highly rated and the backbone of our partnerships.
“Working closely with our creative agency, Storm Brands, we unpicked our values, proposition and what makes us stand out in a sea of sameness; essentially we’ve created a new way to travel.
“With Ventur we’re able to take what we’ve learnt from our customer research and use it as a springboard to take what we do and how we do it to a new level.”
Ventur CEO Paul Millington added: “It’s been a tough time for the travel industry as a whole, but we’re committed to showing up for our colleagues and travel partners alike.
“Thanks to our customer research, we know investing in our technology will help our team deliver even more powerful insight and the exceptional service our partners value; our promise is that customer-centricity remains the heartbeat of what we do.
“As part of Ventur’s journey, we’ve committed to creating a culture of success and are looking forward to taking our service further, whether that’s through increased automation or enhanced insight which add even more value to their travel programs.”
The company has also announced its sponsorship of rugby union team Leeds Tykes and is sponsor of the upcoming Ventur Cup tournament which begins later this month.